The care and feeding of a cotton chenille facecloth

I really wish I had paid attention to this before I ordered the cotton chenille from numei. Any chance this softens up a bunch after washing? I’m thinking of washing it and drying it before even knitting with it and hoping that helps. The colors are really pretty, so I’m hoping washing will help. If not, I guess I’ll be making some dishcloths instead of facecloths.