Eco-Ways red heart yarn

I saw this yarn in a book at my lys. The store also carries paper crafts and the yarn was in the catalogue that she buys some of her scrapbooking supplies out of. Anyway, this yarn is made out of 75% recycled t-shirts and 25% acrylic and it retails for $3.49 for 150 yards. But, now I can find no mention of it on the red heart/Coats and Clark website. Anyone heard of this yarn?

I think it’ll be available in August if this is correct.

Oh look, I did find it on their site.