Using short rows to modify a pattern

I understand how to add short rows for shaping and substituting them for a step bind off. But can you substitute short rows for a typical cuff-down heel? Like, knit to a point, ssk, knit 1, turn, then purl, purl 2 together, purl 1, turn & repeat till the gap disappears. Could you sub short rows for that? If so, how?

Sure, you could do a short row heel on cuff down socks. You could start deciding how you want to go about it with this video. https://www.youtube.com/watch?v=77q14X9zwT8

Nice video, GG! And here are two tutorials with a bit about socks and heels including short row heels.
http://knitty.com/ISSUEfall08/FEATsocks102.html

http://mary4169.tripod.com/SR_Heel_Socks.pdf

Kat Bordhi’s Sweet Tomato Heel works for socks going either direction. So does the Fleegle Heel. An afterthought heel doesn’t care if you start at the cuff or toe. I’m sure there are other ways to do heels, those are what come to mind, google any of them and you’ll find lots of info and videos.