Increase 1x1 ribbing

Want to length neck collar to have folded cowel shape; question is should increases of ribbing be close to the sides and maintain the center ribbing or start rib increases closer to the center. Working in the round.

You could distribute the increases in sets of 2 across the width of the neck. If I understand correctly, these increases will be toward the inside of the collar which will be folded over.

Are you modifying an existing pattern and can you tell us the name of it?