Does this knitted pattern or stitch look familiar?

Does anyone recognize this knitted towel pattern?, or the stitch it’s knitted in?
‘Click’ link:

it looks like double seed stitch to me

I looked through all 4 volumes of Barbara Walker and Vogue Stitionary Vol 1 (the others are cables and color) and the closest to it is an alternating single brioche. But that still isn’t quite it. I wonder if it’s the photo?. . .it looks a little different on the right side of the cloth, from the left. Where did you get it from? Anyone to contact?