I could start a very long list of the pros and cons of owning your own shop. I sold my needlepoint shop last Fall. It was a wonderful adventure. It was an expensive adventure. It was an exhausting adventure.
I met some of most wonderful customers who became good friends.
When you feel the joy of creating something you want to share that sensation with everyone who walks through the door.
However, be prepared to give your life to creating that store. The hours are long and in the beginning you can't afford to hire help.
Maybe this is just me, but since I sold my shop I have not touched any needlpoint. I know I will again, but not right now. I have turned to knitting and am really enjoying the change.