As Ingrid said, it's not the softest yarn in the world. However, it does soften up considerably upon washing. And if felts exceptionally well!! I have used it for felted clogs, a felted bag and also for pants for my DD.
I really like the colors in person even more than on the website. All of the "solids" have little flecks of other colors that really give the finished product a lovely depth of color.