Years ago I shot myself in the foot on this subject! For many seasons I'd make gifts for the family, along with buying a few things if the recipient had a particular thing on his or her wish list. But no matter what, they'd all get something hand-made.
One year I got a late start and simply couldn't get everything done in time so I bought some things to fill in where I couldn't get the hand made items completed.
What sad faces that created! It was almost a feeling that they weren't really loved as much if they didn't get something hand-made. And these were grown ups (more or less... ) not children. So I made sure to finish up the hand made stuff and even though they didn't receive them until past Christmas, they were all reassured.
Now I knit and crochet all through the year for both family and friends.
Don't underestimate the power of a gift you've made lovingly with your own hands. And Merry Christmas to you and yours!