I think it's a HUGE flaw in their company. The color choices are awful, for all the yarns. Not that they aren't beautiful colors, but there isn't a big enough selection of any. And there are very few standard basic colors. At the very least, there should be white and natural available in EVERY yarn, in addition to what they already have.
It's crazy. SO many times I've gone there first to look for yarn for a project, and have had to go elsewhere because the colors are so darned limited.
Hopefully one day, they'll widen the color choices.