I guess I'm not as excited as I might be.
I mean, if I knitted a large piece of stockinette (on a machine, maybe, to avoid death by boredom), and painted it, wouldn't I have the same thing? It's a clever idea, but calling it "creative" and "art" seems a bit of an exaggeration. The results are completely random, and don't depend on the skill, talent or creativity of the knitter. If you're lucky, you get a nice effect; if you're not, you get something blobby and uninteresting. Cute novelty, but art it's not.